Deion Sanders’ ‘Prime 21’ sunglasses rake in $4.5 million, report says | Colorado Sunshine
Staffer purchase receipt shows expected ship date
Where good news shines
“Colorado Sunshine” is aptly named for this one.
Blenders Eyewear, the company that makes Deion Sanders’ “Prime 21” sunglasses, has generated $4.5 million in revenue in pre-orders since the hullabaloo in the Rocky Mountain Showdown, according to a report by On3.
Instead of adversaries, Sanders and Jay Norvell should be business partners. After Norvell threw shade at Prime’s shades and sparked an ensuing windfall, shouldn’t the CSU coach get a cut?
The sunglasses go for $67 in a nod to Sanders’ birth year, the report said. Close to 70,000 pairs have been pre-ordered, not including the 150 Sanders distributed among the Buffs’ operation.
One of our staff members ordered a pair of “Prime 21” sunglasses and the expected ship date came in as: December 2023, just in time for Bowl Season.
No. 19 CU (3-0) plays at No. 10 Oregon (3-0) at 1:30 p.m. Saturday (ABC).
(“Colorado Sunshine” celebrates the good news in sports. Suggestions encouraged through Denver Gazette sports editor Paul Klee at [email protected].)
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